Working with partners to support activity providers better
Better connected support for activity providers
When people talk about sport and activity, they usually think about what happens in the session. But that experience is shaped long before anyone walks in. It’s shaped by how the club runs. How clear things are. How supported the people behind it feel.
At Thrive4Activities, we don’t work directly with participants. We support the organisations, coaches, volunteers and operators who create those experiences every day. Because when things run well behind the scenes, it shows up everywhere else.
How we work together
We focus on partnerships that genuinely support activity providers day to day. That usually means working together on campaigns, reaching shared audiences and supporting the same organisations in ways that feel joined up rather than separate.
We also collaborate on content, resources and learning through ThriveHub, so clubs get practical, consistent guidance from across the sector, not just one perspective.
Our partners
We work with organisations supporting activity providers across the UK.
The Institute of Children’s Activities Providers (ICAP)
ICAP is a professional membership body and community for business owners and leaders in the children’s activity sector. Their focus is on raising standards, sharing best practice and supporting progression across the industry.
What’s On 4 Kids
Since 2006, What’s On 4 Kids has helped millions of parents find children’s activities across the UK. Alongside this, they run national initiatives including the What’s On 4 Kids Activities Awards and Children’s Activities Week, celebrating and supporting the sector.
Club Hub UK
Club Hub is one of the UK’s largest directories for babies, toddlers and children’s activities. Founded by a children’s activity provider, it helps families discover local opportunities while supporting providers through content, events and community.
Cerys Keneally
Cerys Keneally works with teachers and activity providers to help them build sustainable businesses in schools and nurseries. Her work focuses on practical support, accessible training and helping providers grow with more confidence.
Become a Thrive4Activities partner
If you’re already supporting activity providers and want to make that experience more impactful, we’d love to hear from you.
We’ll start with a conversation about how you currently work with them and where things could feel more joined up, then explore what a partnership could look like in practice.
Start the conversation
Partner with Thrive4Activities