Growth & Marketing Focus for
Activity Providers

Support stronger growth, communication and retention

Growth rarely comes down to a single campaign.

More often, it’s about how consistently you communicate, how families experience your club day to day, and whether enquiries turn into regular attendance and ongoing participation.

Growth & Marketing Focus helps activity providers improve visibility, strengthen communication, improve onboarding and create more consistent growth over time.

What this helps you fix

  • Low registrations, empty spaces or relying on last-minute bookings
  • Enquiries that don’t consistently convert into bookings
  • Communication feeling reactive or fragmented
  • Families unsure what to expect before or after joining
  • Struggling to clearly communicate the value of your club
  • Losing members quietly without understanding why
growth and marketing
growth marketing

What this looks like when it’s working

  • Enquiries and bookings happen more consistently
  • Families feel informed and connected without needing to chase
  • Communication feels engaging, clear and more consistent
  • Your club builds a stronger reputation based on experience, trust and visibility
  • Understand why members leave and address the reasons behind the problem

What you can include in your Plan

Choose the level of support that fits your club. You can include one or a combination of these.

Growth & Marketing Review

A structured one-to-one review designed to help uncover the communication, visibility, growth and retention gaps currently creating the most operational pressure.

This review helps clubs understand where communication feels inconsistent, where onboarding and engagement are breaking down, where retention issues are showing up, and where growth is becoming reactive instead of manageable.

  • A structured discovery and review session
  • Review of your website, communication and onboarding experience
  • Visibility and trust observations
  • A prioritised 90-day improvement plan
  • Practical quick wins and achievable next steps

Growth & Marketing Blueprint

A live group implementation programme that helps clubs improve visibility, onboarding, communication and retention through practical, manageable changes that are easier to maintain over time.

The programme is designed specifically for busy clubs where communication, recruitment and retention habits often become reactive as the club grows.

  • Three live virtual implementation sessions
  • Guided practical activities
  • Supporting tools and resources
  • Group Q&A opportunities
  • Practical communication examples
  • Simple actions to apply between sessions

Growth & Marketing Accelerator

Ongoing support designed to help clubs improve communication consistency, club visibility and parent and member engagement without needing to create everything from scratch internally.

The subscription is designed to support more consistent day-to-day marketing and communication activity while reducing operational pressure on busy teams.

  • Social media scheduling and posting tools
  • Branded email and social media templates
  • Seasonal campaign packs for enrolment and engagement
  • Ready-to-use promotional and campaign copy
  • SMS communication tools and credits
  • Access to expert-led online events
  • Guidance and practical resources through ThriveHub

Put your growth plan into action

You do not need the Thrive4Activities platform to follow your growth plan. However, clubs with the right systems in place often find it easier to stay consistent, improve communication and measure progress over time.

The Thrive4Activities platform helps clubs support growth and retention by making it easier to:

Attract more families

Create a stronger first impression through professional registration journeys, clearer communication and a more consistent online presence.

Convert more enquiries into bookings

Reduce missed opportunities with enquiry management, smoother onboarding and automated follow-up.

Keep families engaged for longer

Support stronger retention through communication tools, attendance visibility, renewal management and ongoing engagement.

Measure what’s working

Track growth, retention and engagement trends so you can understand what is improving and where attention is needed.

How clubs typically use this

Some clubs begin with a review to identify where communication and growth are breaking down.

Some use the implementation programme to create more consistency across onboarding, communication and retention.

Some use the subscription for ongoing campaigns, communication tools and support.

Your Plan is built around the challenges your club is trying to solve, not a fixed package.

Practical guidance for running and activity club - ThriveHub

Improve your club

Tell us your challenges and find out which resources and Plan elements will help improve communication, strengthen retention and support more sustainable growth across your club.